On September 19, the “Qingdao SEAWIN Biotech Group 25th Anniversary Global Brand Summit” was grandly held at the Qingdao Star River Hotel. With the theme “The Coretech Era of Specialty Fertilizers”, this milestone event was not only a heartfelt tribute to the brand’s 25-year journey of dedication and achievement, but also a declaration of vision—ushering in the new era of specialty fertilizers.
The summit brought together leaders and experts from Ocean University of China, China Chemical Industry News, the China Agricultural Materials Circulation Association, and the Qingdao Entrepreneurs Association. Led by Chairman Shan Junwei, the SEAWIN Biotech team gathered with global partners and more than 500 core domestic distributors to share the latest breakthroughs and practical achievements in marine biotechnology and specialty fertilizer “core” innovations, and to jointly envision a new future for global brand strategy.
Over ten industry and local media outlets—including AgroPages, Agro-inputs & Market, Agro-inputs Herald, China Agro-inputs Media, and Qingdao Daily—focused their coverage on this grand event, witnessing together an industry milestone that integrates science, technology, and industry with a truly global vision.
The summit opened with a keynote speech by Mr. Shan Junwei, Chairman of Qingdao SEAWIN Biotech Group, titled “New Core from the Sea, A Future of Great Promise.”
In his address, Mr. Shan first extended heartfelt gratitude to partners, clients, and employees who have long supported the company’s growth. He then reviewed SEAWIN’s three key stages of development over the past 25 years: entrepreneurship and early growth, industrial foundation building, and brand leadership.
Founded on August 18, 2000 as China Ocean University Bioengineering Development Co., Ltd., the company set sail by leveraging the technological strength of Ocean University of China and the abundant marine resources of the Jiaodong Peninsula. It pioneered a new track for applying marine bio-products in sustainable agriculture.
In 2020, SEAWIN invested more than 500 million RMB to build a state-of-the-art flagship plant in Qingdao High-Tech Zone—today one of the world’s leading facilities in the biostimulant sector. With biostimulants and marine-sourced specialty fertilizers, SEAWIN has earned a front-ranking position both domestically and globally.
The theme “New Core from the Sea, A Future of Great Promise” vividly conveyed SEAWIN’s technological vision, embodied its gene of continuous innovation, and underscored the deeper mission of advancing China’s specialty fertilizer industry onto the global stage through intelligent manufacturing.
Looking ahead to the “new core journey”, Chairman Shan Junwei emphasized SEAWIN’s strategic upgrade—from innovation-driven leadership to market leadership. He outlined the “three growth engines” of distribution channels, platform-based business, and international exports, which together will support a healthy and sustainable development model, aligned with the path of specialization, refinement, distinctiveness, and innovation.
For the future, Mr. Shan defined SEAWIN’s direction with three key words: international standards, brand leadership, and technological advancement. He affirmed that the Group will continue to lead in the field of marine-based specialty fertilizers, expand into synthetic biology, export more products to global markets, and stand shoulder-to-shoulder with world-class enterprises in both competition and collaboration.
“Guided by science as our sail and the market as our vessel,” he concluded, “SEAWIN will keep strengthening its core competitiveness through technology and product upgrades, injecting strong momentum into the high-quality development of global green agriculture.”
Professor Yu Zhigang, former President of Ocean University of China and Chairman of the university’s Alumni Association, attended the summit and delivered a speech. He highly commended SEAWIN Biotech for its achievements in promoting the high-value utilization of marine biological resources and advancing the deep integration of industry, academia, and research.
Professor Yu noted that SEAWIN Biotech Group is an outstanding representative of Ocean University of China’s successful transformation of scientific research into industrial applications and social value. Since its founding, the company has consistently combined technological innovation with practical application, achieving multiple breakthroughs and industrialization milestones in marine bio-products and specialty fertilizers. He emphasized that SEAWIN has become a vital force in driving the development of the blue economy.
Mr. Zhang Jianqiu, General Manager and Editor-in-Chief of China Chemical Industry News, delivered a speech from the perspective of an industry media leader. He spoke highly of SEAWIN Biotech’s pioneering role in the internationalization and brand-building of China’s specialty fertilizer industry.
Mr. Zhang recalled that Agro-inputs Herald, a subsidiary of China Chemical Industry News, established a strong media partnership with SEAWIN as early as 2005. Over the past two decades, the publication has witnessed and accompanied SEAWIN’s entire journey—from technological accumulation and product innovation to global brand expansion. SEAWIN has not only achieved independent control of its core technologies but has also successfully brought “Made-in-China” specialty fertilizer products to multiple countries and regions worldwide. Today, it stands as a leading enterprise in China’s biostimulant and specialty fertilizer industry, and as a shining symbol of Chinese companies’ integration into the global green agriculture landscape.
He further emphasized that China Chemical Industry News will continue to mobilize resources to spotlight SEAWIN’s innovation and growth, empowering the company to maintain its leadership in the industry while also inspiring and supporting more innovative Chinese enterprises to grow and contribute to national strategies and regional economic development.
During the thematic sharing session of the summit, a number of experts engaged in in-depth discussions on industry trends, technological innovation, and channel strategies.
Mr. Feng Weidong, Editor-in-Chief of Agro-inputs & Market Media, analyzed new opportunities for the specialty fertilizer industry against the backdrop of global agricultural green transformation. He emphasized that Chinese enterprises must enhance their international competitiveness across multiple dimensions—products, branding, and services.
Having visited many specialty fertilizer manufacturers both in China and abroad, Mr. Feng remarked that SEAWIN Biotech stands at the forefront globally in terms of product innovation systems, intelligent manufacturing capacity, and brand-building strength.
Professor Qin Chong, faculty member of Ocean University of China and Deputy Director of the Qingdao Marine Biomedicine Research Institute, shared an academic presentation titled “Marine Biological Resources and Human Health.” He provided an in-depth introduction to the origins of marine bioactive compounds and their vital roles in both plant nutrition and human health.
From SEAWIN Biotech, Ms. Song Haimei, Deputy General Manager, delivered a keynote entitled “One Core, One Vision – Win-Win Cooperation.” She presented the application results of SEAWIN’s core product portfolio in quality improvement, yield increase, soil remediation, and stress resistance, highlighting the Group’s strong technological foundation and product strength.
Another Deputy General Manager, Mr. Li Yan, gave a strategic marketing address titled “Wholehearted Commitment, Empowering Channels.” He elaborated on SEAWIN’s channel empowerment strategy, which integrates technology, products, services, and business models to comprehensively strengthen its partners’ competitiveness.
Market-oriented and driven by strivers—SEAWIN Biotech believes that its true value is ultimately defined by the market and by its customers. Advanced concepts and technologies must stand the test of the marketplace. The fact that SEAWIN’s specialty fertilizer products are widely exported and highly praised by international clients is both proof of their value and a testament to the “core strength” of Made-in-China.
At the summit, international partners from Japan and Australia, along with domestic channel representatives, shared their collaboration stories with SEAWIN. Speaking from the frontline of the market, they confirmed the strong product performance, brand competitiveness, and service excellence that underpin SEAWIN’s international standing.
At the summit, guests also witnessed the launch of “919 Customer Day” and the inauguration of the SEAWIN CLUB. Initiated by Qingdao SEAWIN Biotech, this high-end customer ecosystem is built on the core philosophy of “shared value and mutual growth.”
More than just a customer club, it serves as a strategic cooperation platform for resource sharing, knowledge exchange, and win-win collaboration—fostering deeper partnerships and long-term growth together with SEAWIN’s global clients.
In addition, the summit featured a product exhibition and networking area, showcasing SEAWIN Biotech’s latest “core” technologies. Highlighted were new products from five major series, including HAIZHUANGYUAN seaweed fertilizers, WINSEA fish protein peptides, HI gOOD Special, Legend, and the international SEAWINNER brand.
Covering both cash crops and field crops, these innovations once again demonstrated SEAWIN’s leadership in driving the development of the specialty fertilizer industry.
In the afternoon, the summit hosted three parallel sessions dedicated to the Haizhuangyuan, Wenxi, and SEAWINNER brands. Each session focused on in-depth discussions around product innovation, market strategies, and global cooperation.
That evening, the “Era of Specialty Fertilizer Innovation – SEAWIN Biotech 25th Anniversary Global Brand Summit Award Ceremony” was held in grand fashion. The event honored outstanding distributors from both domestic and international markets and featured a live prize draw, including a Huawei Enjoy S9 valued at 300,000 RMB along with other generous rewards—bringing the summit to a perfect conclusion.
Looking ahead, Qingdao SEAWIN Biotech will continue to uphold its corporate spirit of “Broad Vision, Lasting Aspiration, Innovation, and Excellence.” By deepening global cooperation and strengthening its core technologies and new growth drivers, SEAWIN aims to elevate China’s specialty fertilizer industry to new heights and contribute Chinese wisdom and strength to the sustainable development of global agriculture.
This summit was not only an industry gala, but also a strategic new departure—a gathering to build consensus and co-create the future. It fully showcased SEAWIN’s development philosophy of driving with technological innovation, envisioning with a global perspective, and building on customer success. It also reinforced the Group’s growing brand influence and leadership in the global specialty fertilizer sector.
Standing at the new starting point of its 25th anniversary, SEAWIN Biotech is moving forward with firm strategic resolve and the open-minded vision of the ocean—working hand in hand with global partners to embark on a new era of specialty fertilizer innovation.
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