How Seawin Biotech Leads the Industry’s New Direction Through Technology Amidst the Special Fertilizer Sector Transformation
—Summary of CEO Shan Junwei’s Speech at CAC2026 Forum
Against the backdrop of the global agricultural green transition and China’s planting industry upgrading, the special fertilizer sector is leaving behind its era of unrestrained growth and entering a critical stage of restructuring, reshaping, and high-quality development. At the plenary session of CAC2026—the 16th China International Fertilizer Development and Trade Forum, Shan Junwei, Chairman of Qingdao Seawin Biotech Group, delivered an in-depth speech. He analyzed the current status, pain points, and future trends of the special fertilizer industry, and laid out the company’s core logic of breaking through internal competition through original innovation and leading the track with technological barriers, pointing out the way forward for the entire industry.
I. Farewell to Chaos and Involution: A Historic Transformation in the Special Fertilizer Industry
Demand side: Growers no longer pursue only yield increase, but shift to quality improvement, stress resistance, and eco-friendliness.
Supply side: Technology and integrated services, rather than mere products, have become core competitiveness.
Policy side: Global regulation is tightening, standards are being unified, and green trade barriers are rising.
Competition landscape: Industry concentration is accelerating, with both giant integration and specialized enterprise breakthroughs; small and medium-sized players are gradually phasing out.
II. Two Core Directions & Four Major Transformations: Understanding the Future of Special Fertilizers
Shan Junwei pointed out that beyond the chaos, the future of special fertilizers is clear, focusing on two core directions:
“Special fertilizers are no longer special”: Expanding from high-value cash crops to field crops, shifting from niche categories to agricultural necessities, and moving toward popularization and universal application.
“Special fertilizers are uniquely specialized”: Becoming increasingly functional, relying on special raw materials, core processes, and targeted ingredients to focus on precise functions such as root care, flower and fruit retention, soil remediation, stress resistance, and quality enhancement.
Promotion: From single products to integrated solutions of “product + technology + service”.
Efficacy: From verbal claims to component testing, bioassay verification, and standardized scientific evaluation.
Sales channels: From multi-level distribution to flattened, platform-based agricultural integrated services.
Industry: From fragmented competition to capital integration and head concentration; Chinese special fertilizers will also move toward large-scale exports and compete in the global market.
III. Technology as the Core: Seawin Biotech Breakthrough Path and Core Strengths
As a technology-driven enterprise rooted in marine resources, Seawin Biotech inherits the innovative DNA of Ocean University of China, building its unique core SE innovation technology system. It focuses on R&D of core functional substances in special fertilizers, creating a full-range biostimulant product matrix and building an irreplicable technological barrier. Adhering to long-termism and quality as the bottom line, the company has built well-known brands such as “Seawinner” and “Winsea”. It has also been recognized with authoritative titles including the Key Laboratory of Biostimulants and Functional Fertilizers by the Ministry of Agriculture and Rural Affairs, the Manufacturing Single Champion in marine biological functional special fertilizers, and a national brand. Its production, sales, and export volume of biostimulants rank among the top in the industry.
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